This paper reports findings from four related studies of the “Tenori-on” as it appears on YouTube in order to consider Web 2.0 as a performance space. 

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Tenori-on stage: YouTube as performance space

M Blythe, P Cairns (2010)

This paper was a response to videos about the iPhone on YouTube. . It is argued that social science methods are not sufficient for  understanding of such material. The paper concludes with an analysis of “Will it Blend” that draws on cultural and critical theory. 

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Critical methods and user generated content: the iPhone on YouTube

M Blythe, P Cairns (2003)

This book charted the move in HCI from usability to enjoyment. Andrew Monk and I are now working on a second edition